The product

Three products.
One front desk.

Pulse answers your website. LARA answers your phone. Boost grows your reviews. They share one inbox, one contact list, one timeline.

Chat: answers your website

Pulse —
Knows your shop as well as you do.

Pulse is trained on your business: your services, pricing, hours, neighborhoods you cover. It answers visitor questions, captures leads, and routes them straight into your inbox. Looks like your shop, lives only on your domain, mobile-first.

  • Reads from your real services, hours, pricing, and service area, plus any PDFs or docs you upload
  • Grabs the visitor's name, number, and the job before they leave
  • Looks like your shop: your colors, your name, your way of talking
  • Locked to your domain so it can't be embedded anywhere else
  • Quick-tap buttons for your most common customer questions

Apex HVAC

Hi! Looking for HVAC service or have a question? I can help.

Do you serve 14216?

Yes — that's our home zip. Want me to grab your contact and have a tech reach out?

Lead capture

Voice: answers your phone

LARA —
Picks up on the first ring. Every time.

LARA answers your inbound calls 24/7, sounds like she works at your shop, qualifies the job, and books the slot, even after hours. Calls you don't have to take. She transfers to your on-call when the job needs a human.

  • Natural-voice phone answering (multiple voice options to match your shop)
  • Asks the questions you'd ask, using your custom intake script
  • Books straight onto your Microsoft 365 or Outlook calendar (Google Calendar coming soon)
  • Hands the call to your on-call tech for true emergencies
  • Searchable transcripts and recordings for every call

LARA

Live · 00:47

  • "Need someone today — furnace is out."

  • "I can get a tech to you by 9:30 AM. Want me to lock that in?"

Booked · 9:30 AM$420

Reviews: grows your reputation

Boost —
The 5-star review you never had to ask for.

Boost sends a review request 24 hours after every job (the moment most likely to convert), nudges them once if they don't reply, and routes captured reviews to the platforms that move your local rank (Google Business Profile, Yelp, Facebook, and Trustpilot connectors rolling out plan-by-plan).

  • Sends an email 24 hours after the job, with one polite reminder (SMS lands after 10DLC approval)
  • Won't ask the same customer twice, with built-in throttling and exclusion rules
  • Routes captured reviews to your preferred platforms (Google Business Profile, Yelp, Facebook, and Trustpilot connectors rolling out)
  • Every new review lands in your inbox so you can reply in 30 seconds
  • Response templates for new reviews, ready to send

Last 30 days

4.9

+14 this month

  • Linda C.

    Google

    "Fast, professional, and Steve explained everything. Would absolutely call again."

  • Mike R.

    Google

    "Showed up on a Saturday for an emergency. Fair price. 10/10."

  • Pat L.

    Yelp

    "Best HVAC experience I've had in 15 years of owning this house."

How it works

Four steps to live.

01

Discovery call

We start with your context (what's leaking and what a good week looks like), then go deeper if it's a fit.

02

Setup

We build LARA on your scripts, put Pulse on your site, and turn Boost on for review requests. 5-7 business days. About an hour of your time, total.

03

Go-live

Soft launch with us on standby. We sit on the first week of calls and chats with you. If LARA fumbles a call, we fix it that day.

04

Optimize

Monthly review of what's working, knowledge gaps, and where to push next.

Your 30-minute call

Here's what you walk away with. Even if you don't sign.

Most consultations are sales pitches dressed up as discovery. This one isn't. We come prepared, you keep the work, and if the math doesn't favor you we'll tell you straight.

Deliverables document

Your 30-minute call

6 deliverables · 1 guarantee · 1 spot

  • Missed-Call Audit

    ✓ Included

    We pull 7 days of your actual call data (or run a 7-day capture on a parallel line) and put a real dollar number on what you missed. Specific calls. Specific dollars.

  • Live LARA on your shop

    ✓ Included

    We spin up LARA trained on your services, your hours, your pricing. You call in. Hear it. We send you the recording either way.

  • Calendar Wire-Up Plan

    ✓ Included

    Exactly how Laddr connects to your calendar (Microsoft 365 today; Google Calendar on the way), how long the install takes, and what happens to your existing call routing. No 'it depends'.

  • 30-Day Recovery Forecast

    ✓ Included

    What you'd recover in the first 30 days, at your ticket size, at your miss rate. On paper. Yours to keep.

  • Pulse Site Audit

    ✓ Included

    We look at your site and list the 9 questions Pulse would answer for visitors that your current contact form doesn't.

  • Boost Review Gap Report

    ✓ Included

    Your current Google review count vs. the top three shops in your zip, and how many review-request texts it'd take to pass them in 90 days.

First-Job Guarantee

Risk reversal

If LARA doesn't book a real job in your first 30 days live, we refund the setup and cancel the contract. You keep the audit either way.

Onboarding capacity

Six slots / month

We onboard six shops a month. When the slots are gone, the next call books into next month.

Book my 30-min call

FAQ

Common product questions

  • Not for LARA. LARA works with any phone number. Pulse needs a website to install on. Boost needs review platform accounts (Google Business Profile, etc.).

Want to see what it costs?

Plans are straightforward. Three products, monthly billing.

See pricing