About Laddr
We built Laddr because we watched our friends (plumbers, HVAC techs, electricians) leave money on the table every single day. Not because they're bad at their work. Because the front desk is broken.
The real problem
Most service businesses don't have a leak. They have a hundred slow drips. Each one too small to notice. Together, they're the difference between paying yourself and breaking even.
Calls that ring out
You're under a sink. Phone rings. By the time you call back, they've called your competitor.
Visitors who never message
Your website gets 800 visits a month. 4 fill out the contact form. The other 796 just leave.
Reviews that never happen
You did great work. They meant to leave a review. They forgot. Your competitor's reviews keep ranking above yours.
Our approach
01
Stop losing the calls and chats you're already getting. LARA + Pulse pick up everything, even at 2am on a Saturday.
02
Qualify the job, book the slot, route to the right person. Not just answering, actually moving the deal forward.
03
Boost compounds your reputation so every new search ranks you above the shop down the street.
The founders
Co-founder, CEO
Started on construction sites as a general laborer, then moved into healthcare sales selling SEO and online reputation management. Saw firsthand how the reputation of local businesses within their communities directly impacts trust, growth, and survival.
Previously
Director of Growth at Atlas. Head of Ops at TradesFlow
Co-founder, CTO
Obsessed with writing code that actually works for the people who use it. Architect and builder of the Laddr platform, focused on delivering value faster by building AI tools that accelerate the development process. Used to work painting and carpentry jobs off of Facebook.
Previously
Founder at Blackjay
How we operate
01
We use plain jobsite language and build around how trade teams actually work.
02
We prove value early, stay transparent, and keep every promise.
03
Simple for the crew. Reliable for the operation.
04
Clear ROI, simple pricing, and wins you can see fast.
