Pricing
Pricing built for trades, not tech.
Flat monthly with generous included usage on every plan. Hit your cap and we pause new usage until you upgrade — never surprise per-minute bills.
Save up to $5,989 a year
Voice: answers your phone
LARA
Picks up every call, qualifies the job, books on your calendar.
Setup: $999 $0 during launch
- 1,500 call minutes included per month (~25 hours)
- 24/7 phone answering, including holidays and Saturday mornings
- Job qualification with your custom intake script
- Books straight onto your Microsoft 365 or Outlook calendar (Google Calendar coming soon)
- Hands the call to your on-call tech for emergencies
- Searchable transcripts and recordings for every call
Chat: answers your website
Pulse
Trained on your real services, hours, and pricing. Captures leads.
Setup: $999 $0 during launch
- 5,000 chat sessions and 25 knowledge sources included
- Reads from your real services, hours, pricing, and service area
- Grabs visitor's name, number, and the job before they leave
- Looks like your shop: your colors, your name, your voice
- Locked to your domain so it can't be embedded anywhere else
- Quick-tap buttons for your most common customer questions
Reviews: grows your reputation
Boost
Texts and emails customers after every job. 5-stars stack up.
Setup: $999 $0 during launch
- 5,000 review requests included per month
- Sends an email 24 hours after the job, with one polite reminder (SMS lands after 10DLC approval)
- Won't ask the same customer twice, with built-in throttling
- Routes reviews to the platforms that move your local rank (Google Business Profile, Yelp, Facebook, and Trustpilot connectors rolling out)
- Every new review lands in one inbox you can reply to in 30 seconds
- Response templates ready to send
LARA + Pulse + Boost
Bundle
The full Laddr stack. One inbox, one contact list, one timeline.
Setup: $999 $0 during launch
- 1,500 LARA minutes · 5,000 Pulse sessions · 5,000 Boost sends · 100 knowledge sources · 10 team seats
- Everything in LARA: voice agent
- Everything in Pulse: website chatbot
- Everything in Boost: review automation
- Unified inbox and lead pipeline across all three
- Shared contacts so a chat lead becomes a phone lead becomes a review
All plans during launch include the setup waived ($999 → $0). Add Pulse or Boost to LARA later — pricing prorates cleanly.
Compare
What's in each plan
Each individual product covers its own surface. The bundle covers all three plus the platform plumbing that ties them together.
| Feature | LARA | Pulse | Boost | Bundle |
|---|---|---|---|---|
| LARA: voice | ||||
| 24/7 phone answering | ||||
| Lead qualification with your script | ||||
| Books onto your calendar (Microsoft 365 today; Google Calendar coming soon) | ||||
| Transfers to your on-call tech | ||||
| Searchable transcripts + recordings | ||||
| Pulse: chat | ||||
| Website chatbot trained on your shop | ||||
| Lead capture inside the chat | ||||
| Brand-color and tone matched to your shop | ||||
| Domain-locked install | ||||
| Boost: reviews | ||||
| Text + email review requests after every job | ||||
| Throttling: won't ask the same customer twice | ||||
| Posts to Google, Yelp, Facebook, Trustpilot (review-platform connectors rolling out) | ||||
| Reviews land in one inbox | ||||
| Platform | ||||
| Unified inbox across phone, chat, reviews | ||||
| Shared contacts and lead pipeline | ||||
| Included monthly usage on every plan | ||||
| Setup waived ($999 → $0) during launch | ||||
| First-Job Guarantee | ||||
FAQ
Pricing questions
Every plan includes generous monthly allowances (for example, 1,500 LARA minutes or 5,000 Pulse chat sessions). At 80% we flag it on your billing page. At 100% new usage pauses until you upgrade or the next billing cycle — calls already in progress finish, and nothing you've already captured is deleted.
Not sure which one?
Book a 30-minute discovery call. We'll tell you which fits, even if it's just LARA.
Book a discovery call