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How the AI front desk actually works: RAG, trust, evaluation, and the engineering choices that decide whether automation earns the call or wastes it.
RAG for Contractors: Why Freshness, Guardrails, and Citations Matter
A safe website chatbot for trades businesses is not a generic model trained on a site. It is a domain-locked retrieval system that answers from current business evidence and knows when not to answer.
Colin Lawless·May 4, 2026·13 min read
Will Customers Trust an AI Receptionist at Your Plumbing, HVAC, or Electrical Company?
Yes, when it acts like a fast, honest, well-trained front desk. No, when it pretends to be human, traps callers in a script, or guesses its way through real service problems.
Colin Lawless·May 4, 2026·13 min read