About
Max writes about front-desk economics for trades businesses: missed calls, lead response, booking rates, review cadence, and the operating systems that help small shops stop leaking revenue.
His focus is grounded benchmarks, conservative math, and the difference between marketing claims and what actually shows up in a job log.
At Laddr, he leads the company building the AI front desk for HVAC, plumbing, and electrical operators.
Areas of focus
OperationsBooking ratesAfter-hours coverageSales math
By the numbers
- Posts written3
- Total read time37m
- Writing sinceMay 2026
